A brand's personality comprises a set of human characteristics that make it unique, with coherent, specific, and distinguishable features. This is how our Art Strategy begins.
We started working hand in hand with our clients in a creative way to create their brand or product. Questions such as Where do I want to take my business? Who are my target customers? What are my mission, my vision, and my company values? They are vital to the creation of branding. We do all of this through a brief that the client fills in and then works on a mood board with images that help create the brand.
For many companies, a name change doesn’t require. But if you are a new company, are undergoing a merger, or have a name that no longer fits your position, a name change may be necessary.
After being clear about the values and the name of your brand, we will create the personality that will distinguish it and the tone that you will use when communicating with your potential clients. We will use a language that reflects the character we have created for your brand. The language you decide to use will be integrated into all company collateral material.
The logo is the cornerstone of your company’s visual identity. After completing the research and establishing a direction with you, we will sketch and refine the ideas until we achieve the best two logo proposals to present to you. Your favorite solution will be selected and purified. This part of the work includes a final package of files suitable for every application, from print to web, and unrestricted use rights.
Last in this part of the creative process, but not least, we will develop a corporate identity manual. We will collect your brand or product’s main graphic elements, explaining how it should apply visually in each case. In this way, it will conceive in such a way that the features, supports, or materials included in this manual are essential for your brand, allowing it to always be clear, coherent, and homogeneous in any medium.
Branding is not synonymous with graphic design
Be suspicious of the company that focuses on logo design. Having a logo is just one part of branding. It is essential to have a good strategy, but it is not the most important thing, or at least, there are more important things than having lists first. Brands are living beings, and that is why every brand or product needs an emotional connection with its target audience. For this reason, at Visual Communication Concepts, we think that the foundations of any project are an essential piece when it comes to building that personality that will contribute to working on the positioning and brand image that you want your audience to perceive.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Founder, CEO, and President of Amazon