Your brand strategy defines what you stand for, the promise you make, and the personality you convey.
Your brand is more than your logo, name, or slogan — it’s the entire experience your prospects and customers have with your company, product, or service. Those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
- The images you convey
- The messages you deliver on your website, proposals, and campaigns
- The way your employees interact with customers
- A customer’s opinion of you versus your competition
A brand's personality comprises of a set of human characteristics. It must be unique, coherent, specific, and distinguishable.
This is how your Brand Strategy begins.
We start working hand in hand with our clients to create their brand or product identity. Questions such as Where do I want to take my business? Who are my target customers? What is my mission, vision, and company values? are vital to the creation of their branding. This exercise is accomplished by doing our proprietary needs assessment.
For many companies, a name change may not be a requirement. But whether you are a new business or undergoing a merger/acquisition, or having a name that no longer fits your brand identity, a name or change may be necessary.
Your business name and value proposition is the personality to your business. We have the ability of creating your brand personality; it will be unique and will distinguish its tone from your competition. Our communicating tools provide the ideal language that gets integrated into all your branded collateral materials.
Your logo is the cornerstone of your company’s visual identity. We specialize in research and development about your industry and its trends. After this step is completed, we meet with you to incorporate your direction with our findings. We then, sketch and refine those combined ideas until we achieve two possible logo drafts for your consideration. Your chosen logo is then fine-tuned. At its final form, we then provide you with a final package of deliverables that include files in suitable formats to be used for every application, i.e.: from print to web. You own outright your logo in all formats that have been presented to you.
The final stage for your corporate identity is to develop your brand portfolio. We provide you with a road map that will explain how each visual product we have created for you should be utilized; for when and for what purpose. Your Identity Manual will be the ultimate asset you will own. It provides you with a clear, coherent and homogeneous message and looks for all types of mediums.
Branding is not synonymous with graphic design
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Founder, CEO, and President of Amazon
What does your company achieve by making a brand strategy with us?