Your brand strategy defines what you stand for, the promise you make, and the personality you convey.

Your brand is more than your logo, name, or slogan — it’s the entire experience your prospects and customers have with your company, product, or service. Those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

  • The images you convey
  • The messages you deliver on your website, proposals, and campaigns
  • The way your employees interact with customers
  • A customer’s opinion of you versus your competition

A brand's personality comprises of a set of human characteristics. It must be unique, coherent, specific, and distinguishable.

This is how your Brand Strategy begins.

We start working hand in hand with our clients to create their brand or product identity. Questions such as Where do I want to take my business? Who are my target customers? What is my mission, vision, and company values? are vital to the creation of their branding. This exercise is accomplished by doing our proprietary needs assessment. 


For many companies, a name change may not be a requirement. But whether you are a new business or undergoing a merger/acquisition, or having a name that no longer fits your brand identity, a name or change may be necessary.

Your business name and value proposition is the personality to your business. We have the ability of creating your brand personality; it will be unique and will distinguish its tone from your competition. Our communicating tools provide the ideal language that gets integrated into all your branded collateral materials.

Your logo is the cornerstone of your company’s visual identity. We specialize in research and development about your industry and its trends. After this step is completed, we meet with you to incorporate your direction with our findings. We then, sketch and refine those combined ideas until we achieve two possible logo drafts for your consideration. Your chosen logo is then fine-tuned. At its final form, we then provide you with a final package of deliverables that include files in suitable formats to be used for every application, i.e.: from print to web. You own outright your logo in all formats that have been presented to you.


The final stage for your corporate identity is to develop your brand portfolio. We provide you with a road map that will explain how each visual product we have created for you should be utilized; for when and for what purpose. Your Identity Manual will be the ultimate asset you will own. It provides you with a clear, coherent and homogeneous message and looks for all types of mediums.

Edna Zalenski Logo Final
MAR Dips-Logo

Branding is not synonymous with graphic design

Be suspicious of the company that focuses on logo design. Having a logo is just one part of branding. It is essential to have a good strategy, but it is not the most important thing, or at least, there are more important things than having lists first. Brands are living beings, and that is why every brand or product needs an emotional connection with its target audience. For this reason, at Visual Communication Concepts, we think that the foundations of any project are an essential piece when it comes to building that personality that will contribute to working on the positioning and brand image that you want your audience to perceive.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

Founder, CEO, and President of Amazon

What does your company achieve by making a brand strategy with us?

Create emotional bonds

The most quantifiable aspects of a product attract a customer for the first time and may hold them for a while, but only an element like the brand can create extraordinary emotions that involve long-term loyalty

Promote the association of ideas

Even what is not your brand can give you publicity.

Making a difference

There will always be competition, but a strong brand gives people the confidence to solve their needs. Thus, you not only offer a product but an experience related to the identification of those who make up your audience.

Focus on the objectives

Innovation is necessary, but also to remain constant on the same path. Knowing what your brand is, what it offers, and how you will create better goals and promote the right decisions.

Supports the marketing strategy

The brand and its audience, so it is something that you must train from the beginning. It will serve as a guide to know what type of marketing actions you need and the best communication channels for your brand

stalk us!

Any questions?

Skip to content