Logo Design Brief - Visual Communication Concepts

Knowledge is power.

The journey of a thousand miles begins with one step.

+ Lao Tzu

When embarking on a project, the crucial starting point is to gather information. The information you provide helps us establish a beginning and define goals to meet the project. It also provides us with a guide on possible solutions. Sharing your company or product’s characteristics, goals, and environment allows us to get to know you better and have a more comprehensive overview for more effective planning.

The branding design questionnaire is an important document. It provides us with all the information needed to create branding elements tailored to you. Any miscommunication could lead to a disconnect between you and us (and an off-mark logo), so let’s ensure you are prepared to write each step!

We understand that filling out a comprehensive form can be time-consuming. That’s why we’ve designed the process to be flexible, putting you in control. You can either fill out the entire form at once or in parts, sending it as you complete a certain number of questions. This way, you can work at your own pace and not worry about losing connection with our page.

Client Name

Project name:

Brand's Name:

DISCOVERY

01. What is the service that your company or product provides?

02. How did the idea for your business come about?. Tell me more about the history and birth of your brand.

03. What do you think is the purpose of having created this brand?.

04. What is your mission?

05. What are the most important goals of the company or product in order of importance?

06. Why should the customer choose your company and not the competition? What do you think makes your brand different?

07. Describe your products or services

08. Who are your competitors?

09. What are your advantages against competition?.

10. What are your disadvantages against the competition?

11. What vision of your company do you have in the short and medium-term?

12. If you had to describe your company, in one word, what would it be? why?

13. Make a list of words that you think give identity to your brand.

14. What are the values that characterize your brand?

BRAND STRATEGY

15. Create a person who represents your brand, give them characteristics, physical qualities, and personality.

16. Create a message that you want to share with the world from your brand.

BRAND IDENTITY

17. Do you currently have a logo?

Yes No

17-1. If the answer to your previous question is yes. How old is your current logo?

17-2. What elements of your old logo would you like to keep?

17-3. What is the reason for the modification or redesign of your logo?

18. Does your company have a slogan that must be included with the logo?

19. What color palettes / range do you prefer? why?

20. Is there an element that you want to appear in the logo?

ACTIVATION

21. What would your collateral products be? (Business cards, flyers, signs, etc.)

22. What are your main ways of advertising?

The information obtained from the answers to specific questions about your company’s values, target audience, and desired brand image will help identify the characteristics we must use to design the logo and other materials for your company or product, whether a new logo or an update to an existing one.

Our collaboration is key to the success of this project. We value your input and encourage you to share examples of materials and logos that resonate with you. These visual references will be instrumental in aligning our creative vision with your expectations.

We deeply appreciate your involvement in this process. Your input is instrumental in creating a design representing your company or product. Thank you for having us on this journey!