The journey of a thousand miles begins with one step.
+ Lao Tzu
Knowledge is power.
When we have to carry out a project, whatever it may be, the starting point must gather information. This information will help us establish a beginning and define goals to meet the project in question. It also provides us with a guide on the possible solutions will be. Thus we cite the characteristics, goals, and environment in broad strokes of a company or product. It allows us to know the client better and have a better overview to carry out more effective planning.
A branding design questionnaire is a document that provides a designer with all of the information needed to create branding elements for you. It commonly outlines basic information about the business, the desired design style, the project timing, and the budget. Any miscommunication on these points could lead to a disconnect between you and the designer (and a logo that’s off-mark), so let’s make sure you are prepared to write each step!.
All the information obtained from the answers to these questions will help identify the characteristics we must design the logo and other materials for your company or product and the design of a new logo or the update of an existing one.
It is vital that the client also get involved and provide examples of materials/logos they like. Without these visual references to what you want, it will be challenging to meet your expectations. We will also send a link to create a board (mood board) with all the visual references you think can help us in the creative process.