A brand's personality comprises a set of human characteristics that make it unique, with coherent, specific, and distinguishable features.
Branding is not synonymous with graphic design
Be suspicious of the company that focuses on logo design. Having a logo is just one part of branding. It is essential to have a good strategy, but it is not the most important thing, or at least, there are more important things than having lists first. Brands are living beings, and that is why every brand or product needs an emotional connection with its target audience. For this reason, at Visual Communication Concepts, we think that the foundations of any project are an essential piece when it comes to building that personality that will contribute to working on the positioning and brand image that you want your audience to perceive.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Founder, CEO, and President of Amazon