brand strategy

Back to all Is it possible to love a brand? Just thinking about putting the word “love” next to “brand” can make some people squirm in their chairs. But today, for the vast majority, it is a resounding fact. Moreover, I will tell you a personal story without involving anyone. I know a couple of […]

Back to all For a long time, believe it or not, I didn’t pay much attention to my brand. Yes, I know, I know, those who know me today know that my forte is being a brand strategist, which will not make much sense. However, like all of you, I started my business in step